What is an SSL certificate?

14 January 2014

SSL is an acronym for Secure Sockets Layer, an encryption technology that was created by Netscape. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.

To enable SSL on your website, you will need to purchase an SSL Certificate, this will identify your website once we install it on the server for you. The use of an SSL certificate on a website is usually indicated by a padlock icon in web browsers. Once your SSL certificate has been installed, you can access a site securely by changing the URL from http:// to https://, but your Superia website will control this automatically on most pages for you. When an SSL certificate is installed on a website, you can be sure that the information you enter (contact or credit card information), is secured and only seen by the the website or the user.

If you are transmitting sensitive information on a web site, such as credit card numbers or personal information, you need to secure it with SSL encryption. It is possible for every piece of data to be seen by others unless it is secured by an SSL certificate.

Your customers won't trust your web site without an SSL certificate. According to Gartner Research, nearly 70 percent of online shoppers have terminated an online order because they did not "trust" the transaction. In those cases, 64 percent indicated that the presence of a trust mark would have likely prevented the termination. An SSL certificate and a site seal could stop people from abandoning your website and that means more money for you.


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